BETFAIR have furthered their involvement in snooker by becoming the title sponsors of this season’s World Championship.
The Betfair World Championship will run from April 20 to May 6 at Sheffield’s Crucible Theatre.
The betting giants, who has already sponsored the Masters, the Shoot-Out, the German Masters and the European Tour this season, have now added the event which is the pinnacle of the snooker calendar for the first time.
World Snooker Chairman Barry Hearn said sponsoring the World Championship would give Betfair unprecedented exposure.
“We are thrilled to welcome Betfair as title sponsor for the first time,” he said. “They have shown tremendous support for our events this season and the exposure they have already gained for their brand on a worldwide scale has been phenomenal.
“The World Championship is one of the great sporting occasions. It’s a tournament which draws the attention of everyone who loves sport, who loves to see the most talented competitors do battle under the most intense and pressurised conditions.
“The World Championship is guaranteed at least 120 hours of coverage from the BBC and a global audience of 360 million.
“It is building up to be the most fascinating Championship we’ve ever had, so anyone lucky enough to be inside the Crucible cauldron to see the action live should savour every moment. I hope the Betfair team enjoy the 17 days of sporting drama as much as I will.”
Betfair spokesman Barry Orr added: “We are delighted to be extending our partnership with World Snooker, and the opportunity to further increase our commitment to the sport through title sponsorship of this marquee event is an exciting prospect.
“The return of Ronnie O’Sullivan also means that the line-up is as strong as ever and the stage looks set for a thrilling first ever Betfair World Championship.”
Tickets to watch the action live are still available by calling 0844 6565 147 or by visiting http://www.sheffieldtheatres.co.uk.